Privacy notice

Who is responsible for your data

Alonso Daniel Lopez Silva, doing business as Nexary, is responsible for processing your personal data under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties.

Personal data we process

We only process the data we need to serve you:

• Identification and contact: name, company, role, phone, WhatsApp number and email.
• What you tell us about your project or request: what you need, how you do it today, timelines and, if you mention it, budget; and the messages you send through the form or by email.
• Calls: the number you call from or that we call; the date, time and duration; the text transcript of the conversation with our assistant and its summary. We do not keep audio recordings of calls.
• WhatsApp: your number, your profile name, and the messages and files you send us (voice notes, images, documents or location), with their date and delivery status.
• Browsing: the IP address and technical data that our servers and our network provider log to run and protect the site and the form.
• Public company information: the trade name, phones, emails and content a company publishes on its site or profiles (for example, its properties), which we use to prepare demo concepts.

We do not process sensitive personal data. Please do not share it through these channels.

What we use your data for

Necessary purposes, to handle what you ask for

• Handle and follow up on your request, call or message: send you the information, demo concept or proposal you asked for, or schedule a meeting.
• Record the business relationship in our customer follow up system.
• Provide and support the services you have contracted with Nexary.
• Record and honour your request not to receive further calls or messages.
• Run and protect this site and our contact channels; for example, prevent abuse of the form.
• Comply with legal obligations.

Additional purposes, which you can refuse at any time

• Present Nexary's demo concepts and services to you.
• Produce internal statistics to improve our service.

If you do not want us to use your data for the additional purposes, say so on the call or in the chat, or write to [email protected]. Refusing does not affect the necessary purposes.

Artificial intelligence assistant

Our phone line and our WhatsApp are answered by a Nexary artificial intelligence assistant. We tell you so at the start of every conversation, and you can ask at any time to be served by a person from the team.

The assistant answers with public information about Nexary and records what you ask for; it does not decide on your request. Proposals, prices and documents are prepared and sent by people on the Nexary team.

Using your phone or WhatsApp number, the assistant looks up the summary of previous conversations so that it does not ask you for the same details again.

Who we share your data with

To operate, we use providers that process data only on Nexary's behalf and under its instructions. Some have their servers outside Mexico:

• Twilio: phone and WhatsApp, including speech-to-text and text-to-speech with its voice providers.
• Meta: WhatsApp messaging.
• Anthropic: the artificial intelligence model that generates the assistant's replies and the summaries.
• Notion: our customer follow up system.
• Resend: sending the contact form emails.
• Cloudflare: this site's network and security.
• Our hosting and email providers.

We do not sell or rent your personal data, and we do not transfer it to third parties for their own purposes, except where the law allows it without your consent, such as a request from a competent authority.

How to limit the use or disclosure of your data

• On the call or in the chat: say you do not want further calls or messages. We record it immediately on our internal exclusion list, which covers both phone and WhatsApp.
• By email: write to [email protected] asking to be excluded.
• With PROFECO: you can register your number in the Public Registry to Avoid Advertising (REPEP) at repep.profeco.gob.mx. We check the current list before any sales call.

Your ARCO rights and how to exercise them

You can access your personal data, rectify it, cancel it or object to its processing. You can also withdraw your consent for the additional purposes.

To do so, send an email to [email protected] with:

• your name and an address or means to receive the reply;
• a document proving your identity or, where applicable, the identity and authority of your representative;
• a clear description of the data concerned, except for the right of access;
• the right you are exercising or what you are requesting;
• any detail that helps us find your information, such as your phone number and the approximate date of the call or message.

If you ask for a rectification, state the correction and attach the supporting document.

We reply within 20 days of receiving your request and, if it applies, carry it out within the following 15 days. These periods may be extended once for an equal period when the case justifies it. We deliver your data by email, as a digital file.

If you consider that your request was not handled, you can turn to the competent personal data protection authority: Mexico's Secretaría Anticorrupción y Buen Gobierno.

How long we keep your data

• Call transcripts and summaries, and WhatsApp conversations: 12 months from the last call or message; after that they are deleted from our systems.
• Contact and request data in our customer follow up system: while a business relationship or conversation exists, or until you ask for its cancellation.
• Contact form emails: while your request is being handled and during the business relationship.
• Internal exclusion list: for as long as needed to honour your request not to be contacted.

Our providers may keep technical records, such as the phone platform's call and message history, under their own policies. If you ask for your data to be cancelled, we also request or carry out its deletion on those platforms.

Cookies and similar technologies

This site does not use analytics or advertising cookies. It only stores your light or dark theme preference in your browser, and that never leaves your device. Our network provider, Cloudflare, may use technical cookies needed for the site's security.

Security

We apply reasonable technical, administrative and organisational measures to protect your personal data against damage, loss, alteration, or unauthorised use or access: access limited to those who need it, encrypted connections and credentials that are not shared.

Changes to this notice

We will publish any change at www.nexary.com.mx/privacidad, with its update date. If a change affects purposes that require your consent, we will tell you through the contact channel you gave us.